AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on iOS in Latin America: Q2 2025 Performance
Explore the performance of the top personal finance apps on iOS in Latin America during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the personal finance app market in Latin America saw notable activity among the top iOS applications. Here's a closer look at the performance of the leading apps, based on data from Sensor Tower.
Mobills - Budget Planner from Toro Investimentos Ltda. experienced a varied quarter. Weekly revenue fluctuated, peaking at around $23.4K in early May, while downloads ranged from 6.6K to 11.7K, with a noticeable uptick in the last week of June at 10.8K. Active users saw a slight increase, starting at 281K and closing the quarter at 287K.
Splitwise had a dynamic quarter as well. Revenue reached a high of approximately $12.1K at the end of June. Downloads were particularly strong in late April, hitting 17.7K, while active users maintained a steady presence, closing the quarter at 247K.
Jeitto Consignado saw an impressive growth in downloads, starting from a mere 6 in late March to surging over 12.5K by the end of June. Despite this growth in downloads, there was no reported revenue.
Money Manager, Expense Tracker by Orange Dog showed consistent engagement. Revenue reached its peak at $395 in the final week of June. Downloads fluctuated throughout the quarter, with a high of 7.9K at the start of April. Active users remained stable, ending the quarter with just over 60K.
Finally, Wallet - Daily Budget & Profit from BudgetBakers s.r.o. maintained a stable user base. The app's revenue varied modestly, peaking at $1.8K in late April. Downloads spiked in early May, reaching 12.4K, while active user numbers slightly decreased, closing at 18K.
For more detailed insights and trends, visit Sensor Tower's platform.